Email Marketing Agency West Sussex

A contact is defined as the person within an organisation that may have an interest in your products or services.  Once that person has received and understood our communication and asked to engage with your business, they would then be defined as a lead.

A lead is defined as a contact that meets your targeting criteria, understands your offering and has asked to engage with your business within the following 30 days. Simply put, they are the correct job title within the correct company type and have provided a positive expression of interest.

Lead generation is the process of identifying, attracting and converting new prospects and customers that may be suitable and interested in your company’s products or services. 

To put it simply. It’s a way of warming up potential customers to your business and getting them on the path to becoming a paying customer.

A lead is defined under our services as a contact within a business who has expressed an interest in your company’s products or services.  The contact will meet your predetermined criteria of job title, seniority and location as well the company profile of business type, industry and company size. 

To meet the agreed qualification of a lead, the contact must have asked to engage (phone or video call) within the next 30 days.

As a B2B lead generation agency, we focus exclusively on email to generate results for our customers. 

Our services can be arranged into 2 defined groups: 1/ B2B data sourcing & management, and 2/ Email lead generation campaign management.

Throughout the past ten years, we have found email to be the most effective and profitable channel for generating leads. We believe in focusing on what works best, which is how we generate such incredible results. 

All our B2B contact and company data is generated inhouse through our proprietary systems. We use LinkedIn as a primary record for contact name and titles and append other valuable contact data through other premium sources. 

Contact databases are supplied in csv format, ready for easy upload to your CRM or other email service.

Our data is sold without restriction. Users are required to take ownership for their use and management of the data.

Our data complies with GDPR requirements under the lawful basis of legitimate interests. Users are expected to understand their requirements before processing the data. Further details around legitimate interests can be found on the ICO website here.

Data can be purchased on a one-off basis with payment upfront.

Lead generation campaigns are charged monthly up front. 

As in any sales or marketing activity, there are lots of factors outside our control that may affect the performance of our data or lead generation campaigns. We are happy to offer guarantees around the factors we can control. 

As such, we can guarantee that data purchased and managed through us will experience a hard bounce rate below 5%.

Absolutely. Once we’ve confirmed your target criteria and defined the count, we’re happy to provide you with a free anonymised export for your appraisal.  This means we remove the names, emails and LinkedIn profiles of contacts.  But you can see the job titles, companies, locations and domains, to get a good feel for the relevance to your objectives. 

To arrange a free data sample, count and quote, please complete the form here.